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everyoneINVESTED: Azure FinOps

Company everyoneINVESTED aims for more efficient Azure costs | Arxus
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everyoneINVESTED invests more efficiently in Microsoft Azure with FinOps

At everyoneINVESTED, it's all about one thing: helping banks and financial organizations to evolve their customers from savers to loyal investors. And to achieve that, they focus primarily on online banking. But of course, this brings its own set of challenges, especially in terms of IT. That's why we worked together with Flowfactor to find an optimal cost solution for their Azure environment.

Fri, 10 May 2024

York Van den Heuvel | Arxus

York Van den Heuvel

Cloud Solutions Lead, Arxus

From a small innovation team within the KBC Group to a full-fledged FinTech, everyoneINVESTED is a young, dynamic organization in full growth. Their specialty? Making clients of financial institutions invest more easily, smoothly, and safely. To do this, they rely primarily on behavioral finance techniques. But what does that actually mean?

“We offer financial institutions an alternative way to persuade their savers to invest,” explains Geert Bernaerts, Finance Manager at everyoneINVESTED. “In a playful manner, we thus help financial advisors to create an appropriate investment profile, so that they can offer investments tailored to their clients.”

And that obviously comes with quite a few challenges.

Their own environment in Azure

“Om onze services te kunnen aanbieden buiten de KBC Groep, moesten we op aparte IT-infrastructuren draaien. En daar hadden we een partner voor nodig”, zegt Jeroen Van Lysebettens, IT-architect bij everyoneINVESTED. “Geert en ik hebben dan in eerste instantie contact opgenomen met De Cronos Groep. En zij hebben ons al snel in de richting van Arxus en FlowFactor gestuurd.”

Together with FlowFactor, one of our partners within The Cronos Group, we have sought a way to accommodate the rapid growth of everyoneINVESTED. “We have set up a cloud-native infrastructure through AzureDevOps, so they can smoothly offer their financial services to banks all over the world”, says Kilian Niemegeerts, co-founder of Flowfactor.

But maintaining such an Azure environment usually doesn't happen without difficulties. Their Azure costs started to increase significantly after a while. And when they began to monitor their usage, they quickly realized they needed help.

Observe, analyze, optimize

Our FinOps experts immediately delved into the Azure costs of everyoneINVESTED. Together with colleagues from Flowfactor, we looked at how we could optimize their resources and usage. But how exactly did we approach this? Let's go over it together:

Cost analysis and assessment

To gain a clear understanding of their Azure resource consumption, we conducted a comprehensive AzureCost Analysis. In doing so, we always consider several different factors:

  • Resource types
    What virtual machines are they using? Are there cheaper alternatives?
    What about their storage capacity?
  • Orphaned resources
    Which resources are they using (or not using anymore)? Which ones can we disconnect and remove? Is there room for automation?
  • Commitment-based discounts
    Can we use reservations to reduce costs? Which plan fits best?

After our analysis, we immediately started on the optimizations. Thus, we have purchased a number of resource reservations to reduce their Azure costs. And we even went a step further.

Budgets, alerts, and cost overview

“To ensure that everyoneINVESTED no longer has to manually check their Azure usage, we have implemented budgets, alerts, and persona-based cost management views, ” says Ken Kenis, our FinOps expert. “Now they receive a daily overview of their current and projected costs, so they can quickly intervene if something is wrong.”

In addition, we also ensure a close follow-up. “Every six months, together with Flowfactor, we review the Azure costs of everyoneINVESTED”, Ken continues. “This way, no one gets any nasty surprises.”

One contact, infinite solutions

“Since we sat down together to proactively monitor our Azure costs, satisfaction with Arxus has only increased,” says Geert. The longer we know each other, the better it goes." And the biggest plus for everyoneINVESTED? The infinite pool of experts within The Cronos Group.

“We receive a single invoice from the entity we deal with on a daily basis. But if we encounter a problem, we can call upon an entire network of specialists,” Geert continues.

“And if we need advice, we can always turn to Arxus as well.”

Need help with your Azure costs?

With our Advise-service, we take care of the optimization and management process of your Azure environment, from A to Z. Ready to get the most out of it? Feel free to contact one of our specialists.

Our experts provide advice to reduce your Azure costs | Arxus

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